When you work in marketing/advertising/public relations, sharing work from your clients in your personal realms seems really self-serving. After all, most people can figure out really quick that you’re just plugging the company who ultimately funds your paychecks. I get that. But here’s the thing.
I’m really proud of the things I work on.
For nearly two years, my agency has been working hard on a rebranding project for the Boehringer Ingelheim Vetmedica, Inc. cattle division. Starting the beginning of February, the pieces that everyone has been putting their heart and soul into started getting introduced to the public, first at two veterinarian-specific conferences and then at NCBA. The branding philosophy is centered on preventing disease through improving nutrition, the environment, observing livestock and vaccinating, in order to minimize treatment and improve overall animal health.
Yes, it’s a corporate initiative. But, at the end of the day, isn’t disease prevention and healthy animals something we can all stand behind? I think so. And that’s why I’m so proud of the work we’re doing.
Here’s a bit of an overview of how BIVI is approaching animal health to prove that “prevention truly is the best medicine.” You can also check out BIVIPreventionWorks.com for more information.
Are you already implementing disease prevention strategies on your operation? What types of things do you do? Know of another example of corporate work/initiatives you’re proud of or impressed by? Would love to hear about it in the comments!