When you work in marketing/advertising/public relations, sharing work from your clients in your personal realms seems really self-serving. After all, most people can figure out really quick that you’re just plugging the company who ultimately funds your paychecks. I get that. But here’s the thing.
I’m really proud of the things I work on.
For nearly two years, my agency has been working hard on a rebranding project for the Boehringer Ingelheim Vetmedica, Inc. cattle division. Starting the beginning of February, the pieces that everyone has been putting their heart and soul into started getting introduced to the public, first at two veterinarian-specific conferences and then at NCBA. The branding philosophy is centered on preventing disease through improving nutrition, the environment, observing livestock and vaccinating, in order to minimize treatment and improve overall animal health.
Yes, it’s a corporate initiative. But, at the end of the day, isn’t disease prevention and healthy animals something we can all stand behind? I think so. And that’s why I’m so proud of the work we’re doing.
Here’s a bit of an overview of how BIVI is approaching animal health to prove that “prevention truly is the best medicine.” You can also check out BIVIPreventionWorks.com for more information.
Are you already implementing disease prevention strategies on your operation? What types of things do you do? Know of another example of corporate work/initiatives you’re proud of or impressed by? Would love to hear about it in the comments!
For those people who were avid readers of my blog, On the Journey, you may be wondering what on Earth I’m doing with this new, off-the-wall blog that has posts about movies and Broadway and whatever other random thing comes to the top of my head. You thought I was an agvocate, right? A farm blogger. A vocal part of agri-cult-ure. Well, I am.
But I’m also a lot more than that.
I was a little dismayed just now when, while skimming a post on Facebook, I saw someone post this:
Someone convince me all [our] discussion about food and farms is making a difference!
Now, as someone who has spent a lot of time having discussions about food production and farming, I got really disappointed that a comment like this could be coming from one of our own. Do we really think sharing our stories and talking to people about where their food comes from is a waste of time? Are we really so jaded by bad experiences that we think it isn’t worth it?
I sure hope not.
No matter what I hope for, though, I want to hear from others. Are you a non-farmer who thinks differently about agriculture because of something you learned from talking to a farmer? Are you a farmer who is more optimistic about our future because of an experience you had with someone who doesn’t farm, but wanted to learn more about where their food came from? Please help me feel a little better about all the hard work we do to “agvocate” – because I refuse to believe that it isn’t making a difference.
I know I’ve been rather absent from the blog these past few weeks, but it has been absolutely crazy. This week, I will be making one of the most important decisions of my career — selecting my first job.
My friend Janice has been using her blog to keep us up-to-date on the flooding of the Mississippi River over the past couple of weeks as its been affecting Memphis, where she lives. Thankfully, all of her family is alright and none of her possessions have been damaged. She’s been one of the lucky ones, though, and I’m keeping in my thoughts all of those people who have no home to go to now and are trying to figure out where to go next. I can’t even fathom what it’s like to be in that situation and hope everything turns out alright in the end.
To say something hasn’t been nagging at me for a while would be complete denial. The fact of the matter is, though, I have been really fearful to say anything for worry that people or — let’s face it — I would be disappointed in me. Well, I’ve said it out loud to a few people so I guess I’ve reached the point where I can say it online.
I’m not sure that I want to student teach.
Even considering not student teaching makes me feel guilty, like it’s somehow saying I don’t think being an ag teacher is a good job. That’s not the case at all. How could it be? My dad is an ag teacher; many of my mentors and friends are ag teachers. It’s an amazing job to have. Just maybe not the right job for me.
Now, none of this is to say that I won’t change my mind tomorrow or in a year or in five years. However, today and yesterday and for the last few months, I have felt as though life wants me to take another path.
For the past year (as many of you know), I’ve taken on several jobs/internships. Two of them have been very communications focused. I’ve also been doing some freelance writing work that I have really loved and, for the past three years, I’ve been involved in the National Agri-Marketing Association (NAMA). All of these areas are things that, when I think about turning them into a career in communications, I get excited about. I wish that same thing were true of teaching.
So it sounds like I’ve got it together, right? Wrong. It’s two weeks from graduation and I’m hurtling myself into the great unknown of job-hunting. I’m still keeping student teaching as an option, but – finally – I’m going to start seriously considering some positions with different groups in and out of the state. I want to look at for-profits and non-profits, corporate businesses and marketing/PR agencies. I’m going to keep my options wide open and try to figure out what’s best for me in the long run.
Unfortunately during this same time period, I have a ton of work due for school and projects for my various jobs going on everywhere. Just last night I ended up in tears, mainly from the stress of everything culminating at once. I’m definitely going to be relying on friends and family to talk me through all of this and reassure me that it’s going to be alright. I’ve got a long few months ahead of me and right now the path through the woods looks pretty dark and twisty. Here’s to hoping, though, that there’s light on the other side.