Tag Archives: beef

Proud of my work and I’m going to shout it!

When you work in marketing/advertising/public relations, sharing work from your clients in your personal realms seems really self-serving. After all, most people can figure out really quick that you’re just plugging the company who ultimately funds your paychecks. I get that. But here’s the thing.

I’m really proud of the things I work on.

For nearly two years, my agency has been working hard on a rebranding project for the Boehringer Ingelheim Vetmedica, Inc. cattle division. Starting the beginning of February, the pieces that everyone has been putting their heart and soul into started getting introduced to the public, first at two veterinarian-specific conferences and then at NCBA. The branding philosophy is centered on preventing disease through improving nutrition, the environment, observing livestock and vaccinating, in order to minimize treatment and improve overall animal health.

Yes, it’s a corporate initiative. But, at the end of the day, isn’t disease prevention and healthy animals something we can all stand behind? I think so. And that’s why I’m so proud of the work we’re doing.

Here’s a bit of an overview of how BIVI is approaching animal health to prove that “prevention truly is the best medicine.” You can also check out BIVIPreventionWorks.com for more information.

Are you already implementing disease prevention strategies on your operation? What types of things do you do? Know of another example of corporate work/initiatives you’re proud of or impressed by? Would love to hear about it in the comments!

Advertisements

The pride and tradition of being pure

There’s something about being involved with purebred livestock that just makes my heart swell with pride. Now, that’s not to say anything is wrong with raising commercial livestock – I’m grateful for every farmer that produces the vast majority of what I eat every day – but there’s something to be said for getting around people that have such a deep history in raising outstanding animals.

Like many others, the start of my livestock career focused mainly the county fair. Having only a market show, our goal has always been to develop the best market hog out there – usually the result of crossbreeding. Now, while I will say that I love the market hog aspect (my most favorite set of hogs – Grand Champion Pen! – were a set of crossbred “blue butts”), I developed a whole new appreciation and pride for breeding hogs when I got involved with the National Junior Swine Association, the junior leg of the National Swine Registry.

A Duroc boar from Shipley Genetics in Ohio. Animals like this can have a huge impact on the breed. (And don't you just love how you could drive a truck between his front legs!? Awesome!)

Breeding purebred animals, for me, is an entirely different mindset. Instead of breeding solely for type, you breed for characteristics that will improve the breed – and in turn, all hogs – in the long run. You want to breed Yorkshires and Landraces in a way that will add muscle and leanness to their great mothering ability. You want to add mothering ability and sound structure to the great carcass traits that tend to be associated with Durocs and Hampshires. If anyone can remember how far the pendulum swung towards market hogs that were too lean, too shallow bodied and horribly structured in the late 90s, you know how important the purebred industry can be in making our animals better – whether you’re in commercial production or seedstock production. Having that ability to make an impact is the thing that makes all the difference to me.

Yesterday I got to interview the faculty coordinator and farm manager from the purebred beef farm at MSU and they reminded me how it’s great to be a part of raising seedstock, not only for the pride in your animals, but also for the pride in your people. Throughout the history of the purebred livestock industry, there have been outstanding people that have made a difference – both for animals and for others. There are few things greater than getting to listen to older people – and it doesn’t matter if it’s in cattle, swine, sheep, horses, etc. – talk about those that made a difference in their lives when they were a livestock showman or make a difference in the lives of youth now. That’s huge for me.

As you or your children get involved with livestock – and I sincerely hope you do – I would encourage you to consider involvement in the purebred side of the industry. While both seedstock and commercial production are important for the entire industry, it’s definitely a unique experience to be a part of shaping a breed or multiple breeds. I, for one, am extremely honored to be a part of the great pride and tradition associated with being pure.